To build awareness for a newly launched product line of the ‘OFF Mosquito‘ repellent in lotion form. Unlike its competitors, this new lotion form is unique for its clean and non-sticky feel. The creative carried the message “Lotion form, Clean feel” to bring home the point.
The ‘OFF‘ name is a trusted brand for repellants in the form of personal sprays and area repellents for more than 50 years. Now with its new lotion form, SC Johnson is providing a new product variant that meets its customers’ needs.
This creative campaign was executed over a period of 2 weekends with 6 Bicycle Ads program and 2 Walking Ads program in the Singapore East Coast Park. The 6 tokyo bicycles were spray-coated in white with the creatives on both sides of the bicycle to depict the OFF lotion’s unique feature and benefits.
A miniature flag of the product was attached to the bicycles to attract attention as our cyclist toured the area.